Sustainable Products

are bullshit - right?

'Quite simply, if present trends go unchecked, humans will soon need the resources of three Earth-sized planets to sustain our consumption of energy, crops, meat, fish and wood.'

WWF - 'tread with care'

This statistic has been quoted in many different works on sustainable design.

So if we are consuming this much - then by definition - how can ANY product be sustainable?

The sticking-plaster term of 'sustainable product' is being used more frequently as a tag to increse consumption and to clear all our consciousness about what we are buying.

We need to recognise that as consumers and designers we are all making positive and negative contributions with regard to the environment, and take the path of 'least impact' in all our design and buying decisions.